After completing this course, the student should be able to:
 

	Identify appropriate patterns of business prose
	Format and organize memos, letters, reports and other business communication
	Write letters that convey neutral, positive, negative and persuasive news
	Write memos, proposals, press releases and other shorter forms
	Write reports that convey informative, analytical and persuasive information

Patterns of Development
Explains how to organize and use eight patterns of business prose.  Defines each pattern, suggests business applications and provides examples of each pattern in business communications.
 

	Narration
	Causal Analysis
	Persuasion
	Description
	Definition
	Comparison/Contrast
	Classification
	Process Analysis

Letters
Discusses the seven essential parts of a business letter and two traditional formats of business letters.
 

	Acceptable Formats Letter parts: heading, date, inside address, salutation, body, complimentary closing, signature block.  Block format.  Modified block format.
	Neutral and Positive News How to write neutral and positive news letters.  Providing appropriate information.  Using effective language.
	Negative News Writing negative news letters.  Providing appropriate information.  Using effective language.
	Persuasive News Writing persuasive letters.  Providing appropriate information.  Using effective language.
	Sales How to write sales letters.  Providing appropriate information.  Using effective language.

Memos, Proposals and Other Shorter Forms
Discusses formatting standards and techniques for writing memos, proposals, press releases, e-mail and faxes.
 

	Memos Memo format.  Writing effective memos.
	Proposals Proposal format.  Writing effective proposals.
	Press Releases Press release format.  Writing effective press releases.
	E-mail and Fax E-mail and fax format.

Reports
Covers how to organize and format formal and informal reports.
 

	Acceptable Formats Formatting formal and informal reports.  Organizing information within a report.
	Informational Reports Writing informational reports.
	Analytical Reports How to write analytical reports.
	Persuasive Reports Writing persuasive reports.